Vodafone Consumer InsureTech: 2023

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Vodafone Consumer InsureTech were responsible for upselling insurance packages to Vodafone customers. This was primarily during the ecommerce checkout journey for new mobile phone handsets but also as a standalone offer.

Challenges

Their immediate challenge was backfilling a BAU Data Analyst role. The secondary challenge was the launch of a new insurance product for electronic devices to increase market share had stalled for 5 months. 

Task

engaged as the Product Manager to cover for the absent Data Analyst responsible for Hotjar and Google Analytics (GA) across seven European markets and also kick-off the discovery phase for the new insurance offer.

Actions

• Maintained the BAU dashboard across all seven markets 
• Created new GA dashboards and insights based on local market needs
• Translated data driven analysis into actionable change e.g. changes in copy, UI/UX in order to increase conversion
• Migrated IE market dashboard data from depreciated Universal Analytics (UA) to new GA4
• Led the discovery phase SAFe product management of new insurance tier offer liaising with compliance, UI/UX and tech
• Restructured the requirements doc to separate MVP from future phases alongside SWOT analysis
• Updated offer use cases to clarify multiple actors, actions and outcomes 

Results

• Seamless takeover and maintenance of the BAU dashboards. 
• Successfully redefined the existing product offering, enabling project progression to the next review stage.

Vodafone