Estee Lauder Companies: 2017-18

---

The Estée Lauder Companies is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.

The challenge

How do you support new tactical marketing initiatives within the constraints of an existing set of workflow processes and templates and with minimal dev resource?

The response

• Scoped and project managed tactical ecommerce promotional led features across the brands Aveda, Bobbi Brown, Clinique, Crème De Le Mer, Darphin, Estee Lauder, Glamglow, Jo Malone, Lab Series Mac, Origins, Smashbox
• Balanced the bespoke platform capabilities with the business requirements 
• Helped embed agile ways of working, in particular a Three Amigos approach to project scoping and kick-off