Fenwick is an independent chain of department stores in the United Kingdom. It was founded in 1882 by John James Fenwick in Newcastle upon Tyne, and today consists of nine branches. As of 2019, the chain is still owned by members of the Fenwick family. In 2012, the company was reported to be valued at £452million.
How do you increase the range of products online which are available in-store? Gift cards can be purchased online and in-store but how do you enable them to be redeemed online? How do you target customers more effectively and convert them from being occasional shoppers to more frequent shoppers? Finally, how do you implement this multichannel strategy across online and all stores using the existing IT infrastructure?
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